We got tired of wondering what was actually in our bottles. So we built a brand focused on transparency, innovation, and rigorous American standards.
"Why do we have to choose between effective ingredients and safety?"
For years, the most potent skincare came with a compromise: questionable sourcing, opaque ingredient lists, and formulas watered down for profit. We wanted the power of advanced biotechnology—specifically Snail Mucin—but with the transparency and rigorous standards that American consumers deserve.
So we built Alura.
Headquartered in Miami, our team handles research, development, formulation design, and quality control. Every batch is tested and certified to meet our strict internal standards before it ships to you.
We don't cut corners. We set the standard.
From R&D to formulation, our science happens stateside. We partner with American chemists and dermatologists to push the boundaries of skincare.
Every batch is third-party tested for purity and potency. We publish full Certificates of Analysis so you know exactly what's in your bottle.
We don't water it down. Our formula contains 93% Snail Secretion Filtrate, one of the highest concentrations on the market.
Need help with your routine or have questions about our ingredients? Our team of skincare experts is here to help.
Contact UsJoin thousands of Americans who have switched to the cleaner, more potent choice.
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