Legal

Privacy Policy

How we collect, use, and share your personal information. Last updated: December 28, 2025.

1. Information We Collect

We collect extensive information about you when you visit heyalura.com ("Site"), place an order, or interact with our services. This includes, but is not limited to:

  • Personal Information: Name, billing/shipping address, email address, phone number, and payment information (credit card numbers, etc).
  • Device Information: IP address, browser type, time zone, cookies, and geolocation data.
  • Behavioral Data: How you browse the Site, what products you view, search terms, and interaction metrics.
  • Third-Party Data: Information we purchase or receive from data brokers, marketing partners, and public databases to supplement our records.

2. How We Use Your Information

We use your collected information for various business purposes, including to:

  • Process and fulfill your orders, including subscriptions.
  • Communicate with you solely via email (support@heyalura.com).
  • Screen for potential risk or fraud.
  • Provide you with targeted advertisements or marketing communications.
  • Improve and optimize our Site (e.g., generating analytics).

3. Sharing and Selling Your Data

We value the value of information. We reserve the right to share, move, license, rent, or sell your personal and non-personal information to third parties. By using our Site, you explicitly consent to this transfer.

  • Service Providers: We share info with Shopify, Google, Facebook, etc., to power our operations.
  • Marketing Partners: We may sell your data to advertising networks and marketing partners for their own use.
  • Business Transfer: In the event of a merger, sale, or bankruptcy, your information will be transferred as a business asset.

4. Cookies and Tracking Technologies

We use cookies, beacons, tags, and scripts to track your activity. We may use third-party tracking services (like Google Analytics, Facebook Pixel) that collect information about you across different websites.

Do Not Track: Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

5. Your Consent

By using our Site, you consent to our Privacy Policy. You acknowledge that your data may be transferred to and processed in countries outside of your own, where data protection laws may differ.

6. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@heyalura.com.